![]() ![]() That means only select users, which for now happens to be YouTube’s Indian audience, can fully access the feature. Right now, YouTube Shorts is in beta mode. Here’s everything we know about YouTube Shorts and why you should test them on your channel. Now that you have some background details, it’s time to take a closer look at YouTube’s newest, boldest feature. To learn more about YouTube Shorts, watch our video explaining the feature and how it works. Of course, you’ve heard of that before - it’s basically TikTok and Instagram Reels, except this time, it’s coming from the pioneer of online video. On September 14, the platform announced a new feature called YouTube Shorts, which lets creators upload videos of 15 seconds or less by segmenting clips, adding music, and incorporating special effects. Nonetheless, YouTube’s relationship with short video content is getting clearer. Creators got thousands of views if their short video landed on the shelf, but there was no way to ‘make’ a video appear there using keywords, titles, or any kind of strategy. We weren’t sure how that would affect YouTube, a platform that champions lengthy, landscape videos, so we ‘tested’ the shelf and shared our findings in a blog titled, “ Can You Get 1 Million YouTube Views By Making Short Videos?” Our answer to that question was ‘maybe’ because to our dismay, the Stories and Short Videos shelf houses unpredictable content. ![]() Months ago, YouTube introduced a new section in its app called 'Stories and Short Videos.' This shelf sits below any video you’re currently watching and only shows vertical videos of less than 60 seconds. ![]()
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